Digital Marketing Coordinator
@ Franciscan University of Steubenville

Date: April 11, 2025 Position Available: Digital Marketing Coordinator Position Reports to: Director of Digital Marketing Department: Marketing and Communications FLSA Status: Exempt Schedule:  Full-time; Monday – Friday, 8:30 a.m. – 4:30 p.m.; some evenings and weekends required.   Please apply online:  https://franciscan.edu/digital-marketing-coordinator/   POSITION SUMMARY The Digital Marketing Coordinator coordinates email marketing efforts to our alumni, benefactors, Steubenville Conference attendees, Faith & Reason subscribers, and Admissions databases for marketing, engagement, and fundraising emails to support the mission of the University. This role is responsible for planning, executing, analyzing, and optimizing email campaigns to these distinct audiences while maintaining clean email lists and email marketing best practices. This role also helps manage Franciscan University’s social media channels by creating engaging and effective static and video-based content and managing published content relevant to each audience.   PRIMARY RESPONSIBILITIES

• Works with the digital marketing team to develop and schedule email campaigns in conjunction with university-wide promotional efforts. Creates and optimizes content for multiple digital channels as needed to support email marketing campaign (Steubenville Conferences, Advancement, Faith & Reason, Admissions, Alumni Relations). Responsible for creating distinct branding of our emails to each audience for distinct look and feel.
• Creates and delivers social media strategy and content calendar that provides an online marketing presence with relevant, tailored content to targeted, segmented audiences, utilizing specific channels while also engaging in an online dialogue, responding to queries, concerns, and direct mentions.
• Day-to-day management of emails campaigns including leading design and copy reviews, testing, segmenting audiences, scheduling deliveries, and reporting on results.
• Generates and maintains clean email marketing lists (adding people, segmenting lists, managing unsubscribes, etc.) while maintaining compliance with CAN-SPAM Act and relevant email marketing laws and regulations.

  This is not intended to be an all-inclusive list. Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.   REQUIREMENTS Must understand, support, and embrace the mission of Franciscan University of Steubenville and possess the following:   Technical Skills

• Experience using Slate, Mailchimp, and other major email marketing platforms.
• Experience using Sprout Social or another social media scheduling and listening platform; awareness of current trends and audiences on major social media platforms.
• Intermediate skills in Adobe Photoshop, Canva, or other photo editing/graphic design software or apps.
• Basic knowledge of HTML/CSS a plus.
• Knowledge of Google Analytics and tracking email landing pages utilizing UTM codes.

Non-Technical Skills & Competencies

• Ability to work under pressure and meet deadlines, iterate swiftly, and juggle multiple projects in a high-volume, fast-paced environment. Excellent project management skills are necessary.
• Knowledgeable on email marketing and social media best practices, technologies, and innovative trends with an eye to what other universities and Catholic organizations are doing.
• Displays initiative, identifies and seizes opportunities to raise skills and/or contribution to the University and actively seeks out ways to practice and continually improve the required skills or knowledge.
• Exceptional attention to detail - - including editing, proofreading, grammar, spelling, and punctuation skills.
• An understanding of CAN-SPAM Act and relevant email marketing laws, regulations, and best practices.
• Strong problem-solving abilities.
• Subject matter expert in email marketing: coaches others and shares best practices across the institution.

  Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-2 years’ work experience in marketing or related field or an equivalent combination of education, training, and experience.
• Experience with scheduling and posting to brand/institutional social media platforms or accounts with large public followings.
• Excellent writing skills for web (social media captions, subject lines, strong calls to action, etc.) with experience in writing for social media or email channels using appropriate conventions and voice preferred for each channel/platform.
• Demonstrated experience working with email marketing and marketing automation platforms (Mailchimp, Marketing Cloud, etc.).
• Experience with A/B testing, data analysis, reporting, and ability to think strategically and optimize work based on data analytics.
• Familiarity or working knowledge of Salesforce or other comparable CRM software.

Workplace Factors

• Some evening and weekend hours required.
• Sits or stands in front of computer for long periods of time.
• Works in front of a computer for long periods of time.

Candidates must submit an online application, a resume, list of references, and a cover letter that demonstrates their fit for the position based on their experience, accomplishments, and skills as well as their desire to advance the mission of Franciscan University.   Please apply online:  https://franciscan.edu/digital-marketing-coordinator/   For other information and job postings, visit our website at https://www.franciscan.edu   Franciscan University of Steubenville is committed to principles of equal opportunity and is an equal opportunity employer.

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