Job Overview
On Fire Media seeks to bring together the best team possible in order to place ourselves at the service of our families, Christ, and His Church, in an effort to help purpose-driven clients do more good and have a bigger impact. As a small team of skilled professionals, it’s imperative that we are versatile. Seeking to learn what we don’t know and being skilled in multiple areas gives our team the ability to adapt and pivot quickly to challenges and support our team members when needed. This requires creative problem-solving, self-initiative, and resilience from our entire team.
Role and Responsibilities
As an SEO Specialist, you will be responsible for:
- Strategy Development
- Design and implement comprehensive SEO strategies to achieve client goals.
- Perform thorough keyword research and competitor analysis to identify opportunities.
- Analyze website performance and create actionable plans to optimize rankings and visibility.
- Execution and Technical Optimization
- Conduct technical SEO audits to identify and fix issues (e.g., crawl errors, site speed, mobile usability).
- Optimize website architecture, metadata, and internal linking structures.
- Develop, manage, and implement strategies for on-page SEO, ensuring alignment with best practices and client objectives.
- Design and implement strategic external link-building campaigns to boost domain authority and referral traffic.
- Content Collaboration
- Work closely with copywriters to develop SEO-focused content strategies.
- Review and provide feedback on content to ensure it meets optimization requirements and maintains high quality.
- Performance Monitoring and Reporting
- Track, analyze, and report on website traffic, rankings, and performance metrics using tools such as Google Analytics, Search Console, and others.
- Communicate the value and impact of SEO strategies clearly to team members and clients.
- Team Support and Development
- Collaborate with the Team Leader and other departments to align SEO efforts with broader marketing initiatives.
- Stay updated on industry trends, algorithm changes, and best practices to ensure our SEO strategies remain effective.
Qualifications
- An understanding that our identity is not found in work, but in the Father by whom we are fearfully and wonderfully made.
- Bachelor’s Degree or equivalent experience
- Expertise in technical SEO, including crawling, indexing, structured data, and site speed optimization.
- Proven experience with on-page SEO, keyword research, and competitive analysis.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Semrush, Ahrefs, RankMath, Moz, and Screaming Frog.
- Strong analytical skills to interpret data and derive actionable insights.
- Exceptional communication and interpersonal skills with the ability to explain complex SEO concepts in a friendly and accessible manner.
- Experience working with WordPress, Elementor, and basic HTML/CSS.
- Demonstrated ability to work collaboratively with creative teams, particularly copywriters.
- A results-driven mindset with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Preferred Skills and Attributes
- Familiarity with local SEO, Google My Business management, and optimizing for location-based searches.
- Experience developing content strategies and understanding of content marketing principles.
- Strong command of grammar, spelling, and writing mechanics with the ability to craft clear, engaging, and error-free content.
- A growth mindset, adaptability, and a commitment to continuous improvement in skills and knowledge.